{"id":2060,"date":"2022-10-20T09:33:44","date_gmt":"2022-10-20T09:33:44","guid":{"rendered":"https:\/\/sunucucozumleri.com\/?p=2060"},"modified":"2022-10-20T09:34:11","modified_gmt":"2022-10-20T09:34:11","slug":"google-seo-planlamasi-icin-7-sahane-ipucu","status":"publish","type":"post","link":"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/","title":{"rendered":"Google SEO Planlamas\u0131 \u0130\u00e7in 7 \u015eahane \u0130pucu"},"content":{"rendered":"<p>Google taraf\u0131ndan sa\u011flanan veriler ve rehberler site performans\u0131n\u0131 art\u0131rmak i\u00e7in \u015fans tan\u0131maktad\u0131r. Bu nedenle y\u00f6nergeleri takip etmek, g\u00fcncellemelere g\u00f6re plan ve stratejilerde de\u011fi\u015fikli\u011fe gitmek her zaman i\u00e7in sitenin daha iyi pozisyon almas\u0131n\u0131 desteklemektedir.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Makale \u0130\u00e7eri\u011fi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#Iste_Googlein_arama_temellerini_stratejiye_donusturmek_ve_Google_SEO_Planlamasi_Icin_7_Sahane_Ipucu\" >\u0130\u015fte Google\u2019\u0131n arama temellerini stratejiye d\u00f6n\u00fc\u015ft\u00fcrmek ve Google SEO Planlamas\u0131 \u0130\u00e7in 7 \u015eahane \u0130pucu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#1_Teknik_SEOyu_gozden_kacirmayin\" >1. Teknik SEO\u2019yu g\u00f6zden ka\u00e7\u0131rmay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#2_Googlein_spam_politikalarini_takip_edin\" >2. Google\u2019\u0131n spam politikalar\u0131n\u0131 takip edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#3_Googlein_SEO_%E2%80%8B%E2%80%8Bkilavuzunu_kullanin\" >3. Google\u2019\u0131n SEO \u200b\u200bk\u0131lavuzunu kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#4_Googlein_en_iyi_uygulamalarina_bakin\" >4. Google\u2019\u0131n en iyi uygulamalar\u0131na bak\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#5_Googlein_tavsiyelerine_dikkat_edin\" >5. Google\u2019\u0131n tavsiyelerine dikkat edin.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#6_Googlein_kalite_sorulari_etrafinda_strateji_olusturun\" >6. Google\u2019\u0131n kalite sorular\u0131 etraf\u0131nda strateji olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sunucucozumleri.com\/blog\/google-seo-planlamasi-icin-7-sahane-ipucu\/#7_EAT_gibi_guncellemelere_uyum_saglayin\" >7. EAT gibi g\u00fcncellemelere uyum sa\u011flay\u0131n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Iste_Googlein_arama_temellerini_stratejiye_donusturmek_ve_Google_SEO_Planlamasi_Icin_7_Sahane_Ipucu\"><\/span>\u0130\u015fte Google\u2019\u0131n arama temellerini stratejiye d\u00f6n\u00fc\u015ft\u00fcrmek ve Google SEO Planlamas\u0131 \u0130\u00e7in 7 \u015eahane \u0130pucu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Teknik_SEOyu_gozden_kacirmayin\"><\/span><span id=\"1_Teknik_SEOyu_gozden_kacirmayin\" class=\"ez-toc-section\"><\/span>1. Teknik SEO\u2019yu g\u00f6zden ka\u00e7\u0131rmay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Teknik SEO, arama sonu\u00e7lar\u0131nda yer almak isteyen web sayfalar\u0131 i\u00e7in olmazsa olmaz \u00e7al\u0131\u015fmalard\u0131r. Teknik SEO kapsam\u0131nda a\u015fa\u011f\u0131daki i\u015flemler yap\u0131labilir.<\/p>\n<ul>\n<li>Site mimarisini optimize etme.<\/li>\n<li>Sayfalar\u0131n taranabilir olmas\u0131n\u0131 sa\u011flamak.<\/li>\n<li>Sayfalar\u0131n dizine eklenebilir oldu\u011fundan emin olmak.<\/li>\n<li>Sayfa deneyiminin iyile\u015ftirilmesi.<\/li>\n<\/ul>\n<p>Google\u2019\u0131n bir sitenin i\u00e7eri\u011fini daha iyi taramas\u0131na ve anlamas\u0131na yard\u0131mc\u0131 olmak i\u00e7in yap\u0131lan iyile\u015ftirmeler sonras\u0131 bir\u00e7ok sitenin aramadaki varl\u0131klar\u0131nda iyile\u015fme g\u00f6r\u00fclebilmektedir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Googlein_spam_politikalarini_takip_edin\"><\/span><span id=\"2_Googlein_spam_politikalarini_takip_edin\" class=\"ez-toc-section\"><\/span>2. Google\u2019\u0131n spam politikalar\u0131n\u0131 takip edin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO \u00e7al\u0131\u015fmalar\u0131nda spam politikalar\u0131n fark\u0131nda olmak \u00f6nemlidir. Gereksiz ve \u00e7ok anahtar kelime kullanma, kopya i\u00e7erik yay\u0131nlama gibi teknikler Google i\u00e7in ka\u00e7\u0131n\u0131lmas\u0131 gereken davran\u0131\u015flar. \u00a0Gerek sitenizde gerekse de hizmet verdi\u011finiz sitelerde spam politikalar\u0131na ters d\u00fc\u015fen t\u00fcm davran\u0131\u015flar\u0131n d\u00fczeltilmesi gerekmektedir. Google bu konuda \u201cGoogle Arama sonu\u00e7lar\u0131ndaki s\u0131ralamalar\u0131 de\u011fi\u015ftirmeyi ama\u00e7layan herhangi bir ba\u011flant\u0131, ba\u011flant\u0131 spam\u2019\u0131 olarak kabul edilebilir.\u201d diyor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Googlein_SEO_%E2%80%8B%E2%80%8Bkilavuzunu_kullanin\"><\/span><span id=\"3_Googlein_SEO_%E2%80%8B%E2%80%8Bkilavuzunu_kullanin\" class=\"ez-toc-section\"><\/span>3. Google\u2019\u0131n SEO \u200b\u200bk\u0131lavuzunu kullan\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO\u2019da en \u00f6nemli hedeflerden birisi Google oldu\u011fu i\u00e7in Google\u2019\u0131n SEO k\u0131lavuzlar\u0131 ile hareket etmek sitenin daha fazla Google dostu olmas\u0131n\u0131 sa\u011flar. K\u0131lavuzda yer alan bilgiler genelde \u015f\u00f6yledir;<\/p>\n<ul>\n<li>Genel indeksleme sorunlar\u0131 ve \u00e7\u00f6z\u00fcmleri<\/li>\n<li>Ba\u015fl\u0131k etiketleri ve meta a\u00e7\u0131klama etiketleri i\u00e7in en iyi uygulamalar.<\/li>\n<li>Ba\u015fl\u0131k kullan\u0131m\u0131 i\u00e7in en iyi uygulamalar.<\/li>\n<li>Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanmak i\u00e7in en iyi uygulamalar.<\/li>\n<li>Site hiyerar\u015fi olu\u015fturma<\/li>\n<li>\u0130yi i\u00e7erik nas\u0131l olu\u015fturulur?<\/li>\n<li>Kullan\u0131c\u0131 g\u00fcvenini geli\u015ftirecek \u015fekilde nas\u0131l hareket edilir?<\/li>\n<li>Uzmanl\u0131k nas\u0131l g\u00f6sterilir?<\/li>\n<li>Ba\u011flant\u0131 metni nas\u0131l kullan\u0131l\u0131r?<\/li>\n<li>Nofollow i\u00e7in en iyi kullan\u0131mlar nedir?<\/li>\n<li>G\u00f6r\u00fcnt\u00fc optimizasyonu i\u00e7in en iyi uygulamalar.<\/li>\n<li>Mobil uyumlu olman\u0131n ipu\u00e7lar\u0131.<\/li>\n<li>Sitenizi tan\u0131tmak i\u00e7in ipu\u00e7lar\u0131.<\/li>\n<li>Arama performans\u0131n\u0131 ve kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 analiz etmeye y\u00f6nelik ipu\u00e7lar\u0131.<\/li>\n<\/ul>\n<p>\u0130yi bir SEO \u00e7al\u0131\u015fmas\u0131yla yukar\u0131dakilere g\u00f6re sorunlar belirlenerek sitede iyile\u015ftirmeler yap\u0131labilir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Googlein_en_iyi_uygulamalarina_bakin\"><\/span><span id=\"4_Googlein_en_iyi_uygulamalarina_bakin\" class=\"ez-toc-section\"><\/span>4. Google\u2019\u0131n en iyi uygulamalar\u0131na bak\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019\u0131n SEO i\u00e7in en iyi uygulamalar\u0131na bakmak ve \u00f6rnek almak SEO i\u00e7in \u00f6nemlidir.<\/p>\n<ul>\n<li>Ba\u015fl\u0131kla, alt ba\u015fl\u0131klarda ve alternatif metinlerde anahtar kelimeler kullan\u0131n.<\/li>\n<li>Ba\u011flant\u0131lar\u0131 taranabilir hale getirin.<\/li>\n<li>\u0130nsanlara sitenizden bahsedin, tan\u0131t\u0131n.<\/li>\n<li>Resimler, videolar, yap\u0131land\u0131r\u0131lm\u0131\u015f veriler ve JavaScript i\u00e7in en iyi uygulamalar\u0131 kullan\u0131n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Googlein_tavsiyelerine_dikkat_edin\"><\/span><span id=\"5_Googlein_tavsiyelerine_dikkat_edin\" class=\"ez-toc-section\"><\/span>5. Google\u2019\u0131n tavsiyelerine dikkat edin.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google, s\u0131ralama sistemlerinde \u00f6nceli\u011fin insanlara fayda sa\u011flamak oldu\u011funu her f\u0131rsatta dile getiriyor. Arama motoru s\u0131ralamalar\u0131n\u0131 almak i\u00e7in de\u011fil, yararl\u0131 ve g\u00fcvenilir bilgiler sunmak ad\u0131na i\u00e7eri\u011fin olu\u015fturulmas\u0131n\u0131 isteyen Google, kriterlerine uyan i\u00e7erikleri de s\u0131ralamalarla \u00f6d\u00fcllendiriyor. Google Arama Temelleri belgesi, site sahiplerinin temel g\u00fcncellemeler, \u00fcr\u00fcn inceleme g\u00fcncellemeleri, faydal\u0131 i\u00e7erik g\u00fcncellemesi ve daha fazlas\u0131 hakk\u0131nda bilmesi gerekenler hakk\u0131nda daha \u00f6nce Google\u2019\u0131n verdi\u011fi tavsiyelerin \u00e7o\u011funu bir araya getiren rehberdir. Google\u2019\u0131n s\u0131ralamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7erik t\u00fcr\u00fcn\u00fc nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek istiyorsan\u0131z bu belgedeki bilgilere kesinlikle dikkat etmeniz gerekiyor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Googlein_kalite_sorulari_etrafinda_strateji_olusturun\"><\/span><span id=\"6_Googlein_kalite_sorulari_etrafinda_strateji_olusturun\" class=\"ez-toc-section\"><\/span>6. Google\u2019\u0131n kalite sorular\u0131 etraf\u0131nda strateji olu\u015fturun<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019\u0131n kaliteli sorular\u0131ndaki sorun, yoruma a\u00e7\u0131k \u00e7ok fazla soru olmas\u0131d\u0131r. \u00a0\u0130\u00e7eri\u011fimizin \u201corijinal bilgi, ara\u015ft\u0131rma veya analiz\u201d olarak de\u011ferlendirilip de\u011ferlendirilmedi\u011fini nas\u0131l bilebiliriz? \u00a0Google \u201cnet kaynak kullan\u0131m\u0131\u201d \u00f6nerdi\u011finde, hangi kaynaklardan al\u0131nt\u0131 yapaca\u011f\u0131m\u0131z\u0131 nas\u0131l bilece\u011fiz ve bunlar\u0131n i\u00e7eri\u011fin sonundaki sat\u0131r i\u00e7i ba\u011flant\u0131lar m\u0131 yoksa referanslar oldu\u011fu \u00f6nemli mi? \u0130\u015fte t\u00fcm bunlar i\u00e7eriklerde en kritik a\u015famalar\u0131 olu\u015fturuyor. Bu konuda ad\u0131m ad\u0131m i\u015flem yapabilirsiniz.<\/p>\n<ul>\n<li>\u0130lk i\u015flem olarak g\u00fcncelleme sonras\u0131 s\u0131ralama kaybeden anahtar kelimeleri bulun.<\/li>\n<li>Rakiplerin hangi alanlarda \u00f6n\u00fcn\u00fcze ge\u00e7ti\u011finizi, hangi anahtar kelimelerde g\u00fc\u00e7lendi\u011fini tespit edin.<\/li>\n<li>G\u00fcncelleme ile sorun ya\u015fayan sayfalar ile rakiplerin sayfalar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n<\/li>\n<\/ul>\n<p>Bu tespitlerin ard\u0131ndan i\u00e7eriklerde kalite g\u00fcncellemesine gidebilirsiniz. Bu sayfalar\u0131n yeniden yazabilir, bu sayfalara i\u00e7erik eklemek i\u00e7in uzman deste\u011fi al\u0131n, rakiplerin ke\u015ffetmedi\u011fi konuyla ilgili farkl\u0131 detaylar\u0131 ke\u015ffedin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_EAT_gibi_guncellemelere_uyum_saglayin\"><\/span><span id=\"7_EAT_gibi_guncellemelere_uyum_saglayin\" class=\"ez-toc-section\"><\/span>7. EAT gibi g\u00fcncellemelere uyum sa\u011flay\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019\u0131n son tavsiyesi ise EAT ve kalite y\u00f6nergelerini tan\u0131makt\u0131r. EAT ve kalite y\u00f6nergelerini \u00f6\u011frenin \u201cY\u00f6nergeleri okumak, i\u00e7eri\u011finizin nas\u0131l performans g\u00f6sterdi\u011fini EAT perspektifinden, dikkate al\u0131nmas\u0131 gereken iyile\u015ftirmelerden kendi kendinize de\u011ferlendirmenize ve otomatik sistemlerimizin i\u00e7eri\u011fi s\u0131ralamak i\u00e7in kulland\u0131\u011f\u0131 farkl\u0131 sinyallerle kavramsal olarak uyumlu hale getirmenize yard\u0131mc\u0131 olabilir.\u201d diyen Google, asl\u0131nda Google\u2019\u0131n yak\u0131ndan takip edilmesiyle ba\u015far\u0131ya ula\u015f\u0131laca\u011f\u0131n\u0131 net olarak s\u00f6yl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google taraf\u0131ndan sa\u011flanan veriler ve rehberler site performans\u0131n\u0131 art\u0131rmak i\u00e7in \u015fans tan\u0131maktad\u0131r. Bu nedenle y\u00f6nergeleri takip etmek, g\u00fcncellemelere g\u00f6re plan ve stratejilerde de\u011fi\u015fikli\u011fe gitmek her zaman i\u00e7in sitenin daha iyi pozisyon almas\u0131n\u0131 desteklemektedir. \u0130\u015fte Google\u2019\u0131n arama temellerini stratejiye d\u00f6n\u00fc\u015ft\u00fcrmek ve Google SEO Planlamas\u0131 \u0130\u00e7in 7 \u015eahane \u0130pucu 1. Teknik SEO\u2019yu g\u00f6zden ka\u00e7\u0131rmay\u0131n Teknik SEO, arama &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/posts\/2060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/comments?post=2060"}],"version-history":[{"count":0,"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/posts\/2060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/media\/2061"}],"wp:attachment":[{"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/media?parent=2060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/categories?post=2060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunucucozumleri.com\/blog\/wp-json\/wp\/v2\/tags?post=2060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}